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The Future of AI in Business: Preparing for Transformation

About this webinar

Artificial Intelligence (AI) is reshaping the marketing world, and marketers must grasp its implications to stay competitive. In this thought-provoking talk, Mike Allton provides crucial insights for marketing leaders on developing an AI strategy within their businesses.

Mike will dive into three core ideas: how AI can enhance your work, the significance of governing AI usage within your organization, and the broader industry implications. By understanding these concepts, marketers can begin to frame their approach to integrating AI effectively.

You’ll be encouraged to reflect on how AI can streamline operations, personalize customer experiences, and drive informed decision-making. Additionally, the talk will highlight the importance of ethical AI use and the potential disruptions AI might bring to your industry.

This session is designed to challenge your perspectives and inspire you to proactively shape your marketing strategies around AI, ensuring you lead rather than follow in this rapidly evolving landscape.

What you'll learn

1. Strategies for Enhancing Efficiency:
- Learn how AI can automate repetitive tasks, allowing marketers to focus on strategic and creative aspects of their roles.
2. Personalization and Customer Engagement:
- Discover how AI can deliver personalized marketing at scale, boosting customer satisfaction and engagement.
3. Forward-Thinking AI Governance:
- Understand the importance of ethical AI usage, governance frameworks, and monitoring systems to ensure responsible and compliant AI practices.

Your Presenter

Profile
Mike Allton
Pioneering AI and Marketing Innovation
The Social Media Hat
Mike Allton is an international keynote speaker, award-winning consultant, and the Chief Storyteller at Agorapulse. With over a decade of experience in digital marketing, Mike has become a leading voice in the integration of AI into marketing strategies. His expertise lies in demystifying complex technological concepts and turning them into actionable strategies that drive business growth.
Mike is widely recognized for his ability to explain intricate tools and techniques in an accessible manner, making him a sought-after speaker and educator. Through his role at Agorapulse, he strengthens relationships with social media educators, influencers, and partner brands, always at the forefront of marketing innovation. He is also the co-author of “The Ultimate Guide to Social Media Marketing,” providing comprehensive insights into the evolving landscape of digital marketing.
In his latest venture, “AI in Marketing: Unpacked,” Mike addresses the challenges and opportunities presented by AI in the marketing domain. His approach combines practical advice with visionary thinking, helping marketing leaders and professionals navigate the transformation brought about by AI. Whether through his blog, podcast, or public speaking engagements, Mike is dedicated to empowering marketers to harness the potential of AI for sustained success.
  • Profile
    Mike Allton
    Pioneering AI and Marketing Innovation
    The Social Media Hat
    Mike Allton is an international keynote speaker, award-winning consultant, and the Chief Storyteller at Agorapulse. With over a decade of experience in digital marketing, Mike has become a leading voice in the integration of AI into marketing strategies. His expertise lies in demystifying complex technological concepts and turning them into actionable strategies that drive business growth.
    Mike is widely recognized for his ability to explain intricate tools and techniques in an accessible manner, making him a sought-after speaker and educator. Through his role at Agorapulse, he strengthens relationships with social media educators, influencers, and partner brands, always at the forefront of marketing innovation. He is also the co-author of “The Ultimate Guide to Social Media Marketing,” providing comprehensive insights into the evolving landscape of digital marketing.
    In his latest venture, “AI in Marketing: Unpacked,” Mike addresses the challenges and opportunities presented by AI in the marketing domain. His approach combines practical advice with visionary thinking, helping marketing leaders and professionals navigate the transformation brought about by AI. Whether through his blog, podcast, or public speaking engagements, Mike is dedicated to empowering marketers to harness the potential of AI for sustained success.